Work
Selected projects, and what I did on each.
One application for finding SAPinsider’s content, whichever way you start: topics, events, community conversations, or a question to Ask Insider.
What I did: led visual design, interface and usability, and integrated AI-powered knowledge and retrieval capabilities.
An event site that writes each visitor their own guide to the day from the live agenda: the sessions that fit and why, who to bring, how to get approval, venue and pricing. Visitors describe their role by text, voice, guided choices or chat.
What I did: scoped it with the event team, designed it inside the existing brands, and built it end to end, largely on my own. React on a Supabase backend, AI in server-side functions, and the agenda synced from Swoogo behind a drift check, so nothing is re-keyed. One timed run on the live site produced a six-section guide in 12.6 seconds.
FM Global rebranded in 2024. I led experience design for the FM.com redesign and the marketing design system that lets its teams publish consistently, working with the development teams implementing it in Sitecore. Separately, I ran task-based usability research on the FM Global Resilience Index, an interactive data product, and turned the findings into recommendations the product team could act on.
What I did: senior-stakeholder discovery, information architecture, Figma and HTML prototypes, the design system, and the research.
One workspace for running a portfolio of events. A command center tracks pipeline, revenue, attendance and risk across every active event; underneath it sits each event’s day-to-day work: the multiday agenda, speakers, sponsors and tiers.
What I did: worked with the company’s managers and stakeholders to turn its event-management needs into a working application, from requirements through development and integration. I built it from scratch with Lovable on the company’s existing Swoogo API feed, so event information lands in one place for marketing and sales teams and flows out to the connected event websites.
The website for SAPinsider’s flagship Las Vegas conference, where 2,000+ SAP professionals gather: what you’ll learn, why attend, featured talks and speakers, tracks, a “convince your boss” section and registration. Two editions: 2026, and the fuller 2027 build.
What I did: designed and built both editions in Framer, from structure and copy hierarchy to the finished pages.
A new design for sapinsider.org, SAPinsider’s content and community site: an AI assistant (SAPi AI) on the front page, featured selections, the latest articles, membership, research, events, webinars and podcasts in one structure.
What I did: designed it and built it as a working site, so it could be judged as the real thing.
A website for a dermatology practice with three offices, organized around the questions a patient actually has: which service, which provider, which office, and how to book. A phone line and an appointment request are never more than a tap away.
What I did: strategy and scoping with the practice, information architecture, visual design and the build. Booking integration and launch are next.
A tool that takes raw footage or a URL, finds the highlights, and hands them to the user with an editor, a clip library and sharing. The design had to make the AI useful without taking control away from the person editing.
What I did: product design end to end over three months, from research, personas and journeys through wireframes, the interface and a design system, working with the development team on the AI integration.