Case study
Center City Dermatology
A website for a dermatology practice with three offices, organized so a patient can find the right service, provider and location, and book. I’m leading strategy, information architecture, design and development.
- Client
- Center City Dermatology · Philadelphia, Exton, West Grove
- My role
- Strategy, information architecture, design, development
- When
- 2026, ongoing
- Status
- In progress · preview
01The situation
The practice offers medical, surgical, pediatric and cosmetic dermatology across three locations, each with its own hours and directions. Patients arrive with a problem, a provider’s name, or a convenient office, and want to get to the right place quickly.
Most practice websites put everything on the page at once. This one is organized around the questions a patient actually has: which service, which provider, which office, and how to book.
02How it works
- Services grouped the way patients think about them: medical, surgical, pediatric and cosmetic dermatology, aesthetic treatments, specialty care.
- Provider profiles, with a clear path into the team for anyone who came with a name.
- Location pages with contact details, maps and directions for each office.
- Patient resources and categorized FAQs, with a phone number and an appointment request never more than a tap away.
03What I did
Strategy and scoping with the practice, the information architecture, visual design, and the build. Independent client work through VE Digital.
In progress. The preview shows the design and information structure; booking integration and launch are still ahead. Open the preview.